555-555-5555
Steve@ChathamAdvisory.com
Crafting Narratives That Drive Results
“We are in a period of social and political turbulence that will only accelerate in the coming months. The public opinion pendulum continues to swing back and forth creating both times of crisis and opportunity for business and organizations. Preparing for these scenarios and driving a clear, mission-driven brand narrative will be more critical than ever before.” - Steve Lombardo
Areas of Expertise
At Chatham Advisory Group, we offer a comprehensive suite of services tailored to meet the complex needs of modern businesses.
Our team of experts brings decades of experience in these areas, ensuring that we can provide top-tier support for any communication challenge your organization may face.
What We Do
At Chatham Advisory Group, we believe that the best communications strategy, initiative, and tactic should be grounded in research insights and in service of the business and reputational goal.
In today’s complex business, regulatory and media environment the approach to communications must be truly integrated to be effective. We understand the issues and bring the knowledge and expertise to develop 24/7 communication with customers, employees, investors, and other stakeholders. We believe that while leaders face critical reputational, business, and regulatory challenges, ongoing communications need to both “protect” and “promote”. Depending on the goal, this requires an agile strategy that helps mitigate risk and identifies and implements a long-term communications campaign that help win opportunities to build reputational capital.
Our Process
We partner with our clients not just to advance their communications but to understand the “why” behind the goal so everything we do is to advance that objective. This means every type of campaign should be “mission-driven”. We do this by working with the C-Suite and senior executive team, providing a bespoke reputational narrative, and campaign and content strategy to deliver the right messages to the right audiences, meeting them where they are to meet a company’s long term strategic goals.
Research and analytics should drive insights and strategy. Drawing on market research and social, political and cultural analysis, we evaluate the audience segments and that who will move the needle and devise the most effective messaging and method to reach them. As communication channels multiply and audiences continue to mutate and subdivide, messaging and targeting becomes critical.
Every component of a campaign should be “mission-driven”. This means developing a clear, cogent, and unique purpose or narrative that resonates with audiences. We have helped business and leaders across the manufacturing, pharmaceutical and technology industries whether it was an influencer campaign to change attitudes or an advocacy initiative to change behaviors or a reputational campaign to build awareness and engagement.
Partners:
